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Eat the Rich
Fine-Dime Restaurant
Description
A hypothetical ice-cream brand looking to replicate the feeling that summer brings, but all year round.
Duration
1 week
Concept
Accompanied by witty phrases and bold, fun colours as well as typography, it aims to attract an audience that wants to cool off and have a refreshing break.
Role
Branding, Packaging



The logo is inspired by the form of soft-serve ice cream.










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